Arens, & Whidden. (1996). Contemporary advertising (6th ed.). Chicago: Irwin.
Chicago Style CitationArens, and Whidden. Contemporary Advertising. 6th ed. Chicago: Irwin, 1996.
MLA CitationArens, and Whidden. Contemporary Advertising. 6th ed. Chicago: Irwin, 1996.
Warning: These citations may not always be 100% accurate.