APA Citation

Arens, & Whidden. (1996). Contemporary advertising (6th ed.). Chicago: Irwin.

Chicago Style Citation

Arens, and Whidden. Contemporary Advertising. 6th ed. Chicago: Irwin, 1996.

MLA Citation

Arens, and Whidden. Contemporary Advertising. 6th ed. Chicago: Irwin, 1996.

Warning: These citations may not always be 100% accurate.