Contemporary advertising

Main Author: Arens
Format: Book
Published: Boston: Irwin McGraw Hill, 1999.
Edition:7th ed.
Subjects:
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020 0 0 |a 9780071156523  
082 |a 659.1 ARE 1999 
090 0 0 |a HF5823   |b ARE 1999 
100 1 0 |a Arens  
245 1 0 |a Contemporary advertising   |c Williams F. Arens. 
250 0 0 |a 7th ed. 
260 0 0 |a Boston:   |b Irwin McGraw Hill,   |c 1999. 
300 |a xxxii, 569+p.:   |b 28cm. 
650 0 0 |a Advertising