APA Citation

Arens. (1999). Contemporary advertising (7th ed.). Boston: Irwin McGraw Hill.

Chicago Style Citation

Arens. Contemporary Advertising. 7th ed. Boston: Irwin McGraw Hill, 1999.

MLA Citation

Arens. Contemporary Advertising. 7th ed. Boston: Irwin McGraw Hill, 1999.

Warning: These citations may not always be 100% accurate.