00618pamaa2200193 4500 0000018584 20060620090000.0 007114904X(hc) 658.8 BER HF5415.13 BER 1997 BERNHARDT Cases in marketing management Kenneth L. Bernhardt and Thomas C. Kinnear. 7th ed. Boston: Irwin McGraw Hill, 1997. xiv, 665p.: 25cm. The Irwin series in marketing Marketing -- Management -- Case studies Marketing -- Decision making -- Cases studies Kinnear, Thomas C.