Staff View: Cases in marketing management

Main Author:	BERNHARDT
Other Authors:	Kinnear,
Format:	Book
Published:	Boston: Irwin McGraw Hill, 1997.
Edition:	7th ed.
Series:	The Irwin series in marketing
Subjects:	Marketing -- > Management -- > Case studies Marketing -- > Decision making -- > Cases studies


LEADER	00618pamaa2200193 4500
001	0000018584
005	20060620090000.0
020	0	0	\|a 007114904X(hc)
082			\|a 658.8 BER
090	0	0	\|a HF5415.13 \|b BER 1997
100	1	0	\|a BERNHARDT
245	1	0	\|a Cases in marketing management \|c Kenneth L. Bernhardt and Thomas C. Kinnear.
250	0	0	\|a 7th ed.
260	0	0	\|a Boston: \|b Irwin McGraw Hill, \|c 1997.
300			\|a xiv, 665p.: \|b 25cm.
440	0	0	\|a The Irwin series in marketing
650	0	0	\|a Marketing -- \|x Management -- \|x Case studies
650	0	0	\|a Marketing -- \|x Decision making -- \|x Cases studies
700	1	1	\|a Kinnear, \|h Thomas C.