Description: Cases in marketing management

Main Author:	BERNHARDT
Other Authors:	Kinnear,
Format:	Book
Published:	Boston: Irwin McGraw Hill, 1997.
Edition:	7th ed.
Series:	The Irwin series in marketing
Subjects:	Marketing -- > Management -- > Case studies Marketing -- > Decision making -- > Cases studies

Physical Description:	xiv, 665p.: 25cm.
ISBN:	007114904X(hc)