Marketing : principles & perspectives
| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Published: |
Boston:
Irwin McGraw Hill,
1998.
|
| Edition: | 2nd ed. |
| Series: | Irwin McGraw Hill series in marketing
|
| Subjects: |
| Main Author: | |
|---|---|
| Other Authors: | , |
| Format: | Book |
| Published: |
Boston:
Irwin McGraw Hill,
1998.
|
| Edition: | 2nd ed. |
| Series: | Irwin McGraw Hill series in marketing
|
| Subjects: |