Marketing : principles & perspectives

Main Author: BEARDEN
Other Authors: Ingram,, Laforge,
Format: Book
Published: Boston: Irwin McGraw Hill, 1998.
Edition:2nd ed.
Series:Irwin McGraw Hill series in marketing
Subjects:
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245 1 0 |a Marketing :   |b principles & perspectives   |c William O. Bearden, Thomas N. Ingram and Raymond W. LaForge. 
250 0 0 |a 2nd ed. 
260 0 0 |a Boston:   |b Irwin McGraw Hill,   |c 1998. 
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700 1 1 |a Laforge,   |h Raymond W.