Marketing : principles & perspectives
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| Other Authors: | , |
| Format: | Book |
| Published: |
Boston:
Irwin McGraw Hill,
1998.
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| Edition: | 2nd ed. |
| Series: | Irwin McGraw Hill series in marketing
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| Subjects: |
| Physical Description: | xxxvi, 615p.: 28cm. |
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| ISBN: | 0071154302 |