Services marketing
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Published: |
New York:
McGraw Hill,
1996.
|
| Subjects: |
| LEADER | 00509pamaa2200181 4500 | ||
|---|---|---|---|
| 001 | 0000018527 | ||
| 005 | 20090815090000.0 | ||
| 020 | 0 | 0 | |a 0071148817 |
| 082 | |a 658.8 ZEI 1996 | ||
| 090 | 0 | 0 | |a HD9980.5 |b ZEI 1996 |
| 100 | 1 | 0 | |a Zeithaml |
| 245 | 1 | 0 | |a Services marketing |c Valarie A. Zeithaml and Mary Jo Bitner. |
| 260 | 0 | 0 | |a New York: |b McGraw Hill, |c 1996. |
| 300 | |a xx, 700p.: |b 24cm. | ||
| 650 | 0 | 0 | |a Service industries -- |x Marketing |
| 650 | 0 | 0 | |a Customer services |
| 650 | 0 | 0 | |a Marketing |
| 700 | 1 | 1 | |a BITNER, |h Mary Jo |