APA Citation

Zeithaml, & BITNER. (1996). Services marketing. New York: McGraw Hill.

Chicago Style Citation

Zeithaml, and BITNER. Services Marketing. New York: McGraw Hill, 1996.

MLA Citation

Zeithaml, and BITNER. Services Marketing. New York: McGraw Hill, 1996.

Warning: These citations may not always be 100% accurate.