00593pamaa2200181 4500 0000018513 20060704090000.0 0321014138 HF5415.32 CAR 1997 CARPENTER Readings on market-driving strategies towards a new theory of competitive advantage Gregory S. Carpenter, Rashi Glazer and Kent Nakamoto. Massachusetts: Addison Wesley, 1997. xv,540p.: 24cm. Marketing -- Management Competition Strategic planning GLAZER, Rashi Nakamoto, Kent