00597pamaa2200193 4500 0000018504 20060619090000.0 0712650598 659.2 SMY HD58.9 SMY 1992 SMYTHE Corporate reputation : managing the new strategic asset John Smythe, Colette Dorward and Jerome Reback. London: Century Business, 1992. x, 180p.: ill.; 24cm. Corporate image Public relations Social responsibility of business DORWARD, Colette Reback, Jerome