Corporate reputation : managing the new strategic asset

Main Author: SMYTHE
Other Authors: DORWARD,, Reback,
Format: Book
Published: London: Century Business, 1992.
Subjects:
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020 0 0 |a 0712650598  
082 |a 659.2 SMY 
090 0 0 |a HD58.9   |b SMY 1992 
100 1 0 |a SMYTHE  
245 1 0 |a Corporate reputation :   |b managing the new strategic asset   |c John Smythe, Colette Dorward and Jerome Reback. 
260 0 0 |a London:   |b Century Business,   |c 1992. 
300 |a x, 180p.:   |b ill.;   |c 24cm. 
650 0 0 |a Corporate image  
650 0 0 |a Public relations  
650 0 0 |a Social responsibility of business  
700 1 1 |a DORWARD,   |h Colette  
700 1 1 |a Reback,   |h Jerome