APA Citation

SMYTHE, DORWARD,, & Reback. (1992). Corporate reputation: Managing the new strategic asset. London: Century Business.

Chicago Style Citation

SMYTHE, DORWARD, and Reback. Corporate Reputation: Managing the New Strategic Asset. London: Century Business, 1992.

MLA Citation

SMYTHE, DORWARD, and Reback. Corporate Reputation: Managing the New Strategic Asset. London: Century Business, 1992.

Warning: These citations may not always be 100% accurate.