00597pamaa2200181 4500 0000018449 20060605090000.0 0071167226 380.145664 SCH 1998 HF5415 SCH 1998 SCHAFFNER Food marketing : an international perspective David J. Schaffner, William R. Schroder and Mary D. Earle. Boston: WCB McGraw Hill, c1998. xxii, 487p.: ill.; 24cm. Includes bibliographical references and index Food -- Marketing Schroder, William R EARLE, Mary D