00615pamaa2200181 4500 0000018430 20060602090000.0 0471194085 338.76 GRE HD9349.S632 GRE 1998 GREISING I'd like the world to by a coke : the life and leadership of Roberto Goizueta David Greising. New York: John Wiley, 1998. xviii, 334p.: 24cm. Goizueta, Roberto, 1931-1997 Coca-Cola Company Soft drink industry -- United States Chief executive officers -- Biography -- United States