Divide and conquer : target your customers through market segmentation
Main Author: | WEBBER |
---|---|
Format: | Book |
Published: |
New York:
John Wiley,
1998.
|
Subjects: |
Similar Items
-
Blue Ocean Strategy : How to Create Uncontested Market Space and Make the Competition Irrelevant
by: Kim, W. Chan
Published: (2015) -
Consumer behaviour in Asia
by: SCHUTTE
Published: (1998) -
Targeting transitions : marketing to consumers during life changes
by: MERGENHAGEN
Published: (1995) - The COMPLETE Guide to marketing and sales management.
-
How to become a marketing superstar : unexpected rules that ring the cash register
by: Fox
Published: (2003)