APA Citation

WEBBER. (1998). Divide and conquer: Target your customers through market segmentation. New York: John Wiley.

Chicago Style Citation

WEBBER. Divide and Conquer: Target Your Customers Through Market Segmentation. New York: John Wiley, 1998.

MLA Citation

WEBBER. Divide and Conquer: Target Your Customers Through Market Segmentation. New York: John Wiley, 1998.

Warning: These citations may not always be 100% accurate.