00542pamaa2200181 4500 0000018401 20190805090000.0 9780071154604 658.8 PET 1998 HF5415.13 PET 1998 Peter Marketing management : knowledge and skills J. Paul Peter and James H. Donnelly. 5th ed. Boston: Irwin McGraw Hill, 1998. xvi, 944p.: 24cm. The Irwin series in marketing Marketing -- Management Donnelly, James H.