Marketing management : knowledge and skills
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Published: |
Boston:
Irwin McGraw Hill,
1998.
|
| Edition: | 5th ed. |
| Series: | The Irwin series in marketing
|
| Subjects: |
| LEADER | 00542pamaa2200181 4500 | ||
|---|---|---|---|
| 001 | 0000018401 | ||
| 005 | 20190805090000.0 | ||
| 020 | 0 | 0 | |a 9780071154604 |
| 082 | |a 658.8 PET 1998 | ||
| 090 | 0 | 0 | |a HF5415.13 |b PET 1998 |
| 100 | 1 | 0 | |a Peter |
| 245 | 1 | 0 | |a Marketing management : |b knowledge and skills |c J. Paul Peter and James H. Donnelly. |
| 250 | 0 | 0 | |a 5th ed. |
| 260 | 0 | 0 | |a Boston: |b Irwin McGraw Hill, |c 1998. |
| 300 | |a xvi, 944p.: |b 24cm. | ||
| 440 | 0 | 0 | |a The Irwin series in marketing |
| 650 | 0 | 0 | |a Marketing -- |x Management |
| 700 | 1 | 1 | |a Donnelly, |h James H. |