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Consumer psychology for market...
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Consumer psychology for marketing
Main Author:
FOXALL
Other Authors:
GOLDSMITH,
,
Brown,
Format:
Book
Published:
London:
International Thomson Business Press,
1998.
Edition:
2nd ed.
Subjects:
Consumer behavior
Marketing --
>
Psychological aspects
Holdings
Description
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Physical Description:
xiii, 286p.: 25cm.
Bibliography:
Includes bibliographical references (p. 254-279) and index
ISBN:
1861523718
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