Marketing communications : principles and practice
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
London:
International Thomson Business Press,
1999.
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| Subjects: |
| LEADER | 00504pamaa2200169 4500 | ||
|---|---|---|---|
| 001 | 0000018156 | ||
| 005 | 20090930090000.0 | ||
| 020 | 0 | 0 | |a 1861521960 |
| 082 | |a 658.84 KIT | ||
| 090 | 0 | 0 | |a HF5415.123 |b KIT 1999 |
| 100 | 1 | 0 | |a KITCHEN |
| 245 | 1 | 0 | |a Marketing communications : |b principles and practice |c Philip J. Kitchen. |
| 260 | 0 | 0 | |a London: |b International Thomson Business Press, |c 1999. |
| 300 | |a vii, 534p.; |c 25cm. | ||
| 650 | 0 | 0 | |a Advertising |
| 650 | 0 | 0 | |a Communication in marketing |
| 650 | 0 | 0 | |a Marketing channels |