Essentials of marketing

Main Author: Lamb
Other Authors: Hair,, McDaniel,
Format: Book
Published: Ohio: South Western Pub., 1999.
Subjects:
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020 0 0 |a 0538879262  
082 |a 658.8 LAM 
090 0 0 |a HF5415   |b LAM 1999 
100 1 0 |a Lamb  
245 1 0 |a Essentials of marketing   |c Charles W. Lamb, Joseph F. Hair and Carl McDaniel. 
260 0 0 |a Ohio:   |b South Western Pub.,   |c 1999. 
300 |a liii, 502p.:   |b col.ill.;   |c 29cm. 
500 0 0 |a Includes 1 CD-ROM title : Principles of marketing : an interactive approach by Lamb (Windows version) 
650 0 0 |a Marketing  
700 1 1 |a Hair,   |h Joseph F.  
700 1 1 |a McDaniel,   |h Carl D