Essentials of marketing
| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Published: |
Ohio:
South Western Pub.,
1999.
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| Subjects: |
| Item Description: | Includes 1 CD-ROM title : Principles of marketing : an interactive approach by Lamb (Windows version) |
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| Physical Description: | liii, 502p.: col.ill.; 29cm. |
| ISBN: | 0538879262 |