APA Citation

McDaniel, & Gates. (1999). Contemporary marketing research (4th ed.). Cincinnati: South Western.

Chicago Style Citation

McDaniel, and Gates. Contemporary Marketing Research. 4th ed. Cincinnati: South Western, 1999.

MLA Citation

McDaniel, and Gates. Contemporary Marketing Research. 4th ed. Cincinnati: South Western, 1999.

Warning: These citations may not always be 100% accurate.