McDaniel, & Gates. (1999). Contemporary marketing research (4th ed.). Cincinnati: South Western.
Chicago Style CitationMcDaniel, and Gates. Contemporary Marketing Research. 4th ed. Cincinnati: South Western, 1999.
MLA CitationMcDaniel, and Gates. Contemporary Marketing Research. 4th ed. Cincinnati: South Western, 1999.
Warning: These citations may not always be 100% accurate.