00604pamaa2200181 4500 0000018012 20060620090000.0 0070526680 658.8 RAP HF5415 RAP 1998 RAPP Send 'em one white sock : and 66 other outrageously simple (yet proven) ideas for building your business or brand Stan Rapp and Thomas L. Collins. New York: McGraw Hill, 1998. ix, 222p.: 22cm. MaxiMarketing idea book Marketing -- Case studies COLLINS, Thomas L. Send them one white sock