APA Citation

RAPP, & COLLINS. (1998). Send 'em one white sock: And 66 other outrageously simple (yet proven) ideas for building your business or brand. New York: McGraw Hill.

Chicago Style Citation

RAPP, and COLLINS. Send 'em One White Sock: And 66 Other Outrageously Simple (yet Proven) Ideas for Building Your Business or Brand. New York: McGraw Hill, 1998.

MLA Citation

RAPP, and COLLINS. Send 'em One White Sock: And 66 Other Outrageously Simple (yet Proven) Ideas for Building Your Business or Brand. New York: McGraw Hill, 1998.

Warning: These citations may not always be 100% accurate.