Direct marketing : an integrated approach
| Main Author: | |
|---|---|
| Format: | Book | 
| Published: | 
      Boston:
        Irwin McGraw Hill,
    
      1998.
     | 
| Series: | Irwin/McGraw Hill series in marketing
             | 
| Subjects: | 
| Main Author: | |
|---|---|
| Format: | Book | 
| Published: | 
      Boston:
        Irwin McGraw Hill,
    
      1998.
     | 
| Series: | Irwin/McGraw Hill series in marketing
             | 
| Subjects: |