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| LEADER |
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|a 0071159517(pbk) / 0256197830
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| 082 |
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|a 658.84 MCD
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| 090 |
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|a HF5415.126
|b MCD 1998
|
| 100 |
1 |
0 |
|a MCDONALD
|
| 245 |
1 |
0 |
|a Direct marketing :
|b an integrated approach
|c William J. McDonald.
|
| 260 |
0 |
0 |
|a Boston:
|b Irwin McGraw Hill,
|c 1998.
|
| 300 |
|
|
|a xvi, 532p.:
|b 24cm.
|
| 440 |
0 |
0 |
|a Irwin/McGraw Hill series in marketing
|
| 500 |
0 |
0 |
|a Includes diskettes 1 of 4, 2 of 4, 3 of 4 and 4 of 4 titled : The direct marketing strategy system (This is a PowerPoint presentation diskettes)
|
| 650 |
0 |
0 |
|a Direct marketing
|
| 650 |
0 |
0 |
|a Direct marketing --
|x Case studies
|
