Direct marketing : an integrated approach
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| Format: | Book |
| Published: |
Boston:
Irwin McGraw Hill,
1998.
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| Series: | Irwin/McGraw Hill series in marketing
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| Subjects: |
| Item Description: | Includes diskettes 1 of 4, 2 of 4, 3 of 4 and 4 of 4 titled : The direct marketing strategy system (This is a PowerPoint presentation diskettes) |
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| Physical Description: | xvi, 532p.: 24cm. |
| ISBN: | 0071159517(pbk) / 0256197830 |