APA Citation

MCDONALD. (1998). Direct marketing: An integrated approach. Boston: Irwin McGraw Hill.

Chicago Style Citation

MCDONALD. Direct Marketing: An Integrated Approach. Boston: Irwin McGraw Hill, 1998.

MLA Citation

MCDONALD. Direct Marketing: An Integrated Approach. Boston: Irwin McGraw Hill, 1998.

Warning: These citations may not always be 100% accurate.