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|a 658.8342 HAW 1998
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|a Hawkins
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|a Consumer behavior :
|b building marketing strategy
|c Del I. Hawkins, Roger J. Best and Kenneth A. Coney.
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|a 7th ed.
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|a Massachusetts:
|b McGraw Hill,
|c 1998.
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|a xix, 760p.;
|c 26cm.
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|a Market surveys
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|a Consumer behavior --
|x Case studies
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|a Consumer behavior
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|a Coney,
|h Kenneth A.
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|a Best,
|h Roger J.
|
