Hawkins, Coney,, & Best. (1998). Consumer behavior: Building marketing strategy (7th ed.). Massachusetts: McGraw Hill.
Chicago Style CitationHawkins, Coney, and Best. Consumer Behavior: Building Marketing Strategy. 7th ed. Massachusetts: McGraw Hill, 1998.
MLA CitationHawkins, Coney, and Best. Consumer Behavior: Building Marketing Strategy. 7th ed. Massachusetts: McGraw Hill, 1998.
Warning: These citations may not always be 100% accurate.