INTERNATIONAL and global marketing : concepts and cases

Other Authors: Meloan,, Graham,
Format: Book
Published: Massachusetts: Irwin McGraw Hill, 1998.
Edition:2nd ed.
Series:The Irwin series in marketing
Subjects:
LEADER 00616pamaa2200193 4500
001 0000017975
005 20190808090000.0
020 0 0 |a 9780071158008  
082 |a 658.848 INTb 1998 
090 0 0 |a HF1416   |b INT 1998 
245 0 0 |a INTERNATIONAL and global marketing :   |b concepts and cases   |c Taylor W. Meloan and John L, Graham. 
250 0 0 |a 2nd ed. 
260 0 0 |a Massachusetts:   |b Irwin McGraw Hill,   |c 1998. 
300 |a xiii, 439p.:   |b 24cm. 
440 0 0 |a The Irwin series in marketing 
650 0 0 |a Export marketing --   |x Case studies  
650 0 0 |a Export marketing  
700 1 1 |a Meloan,   |h Taylor W.  
700 1 1 |a Graham,   |h John L.