INTERNATIONAL and global marketing : concepts and cases
| Other Authors: | , |
|---|---|
| Format: | Book |
| Published: |
Massachusetts:
Irwin McGraw Hill,
1998.
|
| Edition: | 2nd ed. |
| Series: | The Irwin series in marketing
|
| Subjects: |
| Physical Description: | xiii, 439p.: 24cm. |
|---|---|
| ISBN: | 9780071158008 |