Description: Design and marketing of new products

Main Author:	URBAN
Other Authors:	Hauser,
Format:	Book
Published:	Englewood Cliffs, N.J.: Prentice Hall, 1993.
Edition:	2nd ed.
Subjects:	Design, Industrial New products

Item Description:	Includes bibliographical references (p. 667-692) and index
Physical Description:	xxvii, 701p.: ill.; 24cm.
ISBN:	0132016664