What makes people click : advertising on the web

Main Author: STERNE
Format: Book
Published: Illinois: Que, 1997.
Subjects:
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020 0 0 |a 0789712350  
082 |a 658.800285 STE 
090 0 0 |a HF6146.I58   |b STE 
100 1 0 |a STERNE  
245 1 0 |a What makes people click :   |b advertising on the web   |c Jim Sterne. 
260 0 0 |a Illinois:   |b Que,   |c 1997. 
300 |a xii, 433p.:   |b 24cm. 
650 0 0 |a Internet advertising  
650 0 0 |a Internet advertising --   |x Computer network resources