APA Citation

Pride. (1995). Marketing: Concepts and strategies (9th ed.). Boston: Houghton Mifflin.

Chicago Style Citation

Pride. Marketing: Concepts and Strategies. 9th ed. Boston: Houghton Mifflin, 1995.

MLA Citation

Pride. Marketing: Concepts and Strategies. 9th ed. Boston: Houghton Mifflin, 1995.

Warning: These citations may not always be 100% accurate.