Pride. (1995). Marketing: Concepts and strategies (9th ed.). Boston: Houghton Mifflin.
Chicago Style CitationPride. Marketing: Concepts and Strategies. 9th ed. Boston: Houghton Mifflin, 1995.
MLA CitationPride. Marketing: Concepts and Strategies. 9th ed. Boston: Houghton Mifflin, 1995.
Warning: These citations may not always be 100% accurate.