00496pamaa2200157 4500 0000017434 20060704090000.0 0070653623 HD31 TRO 1999 TROUT The power of simplicity : a management guide to cutting through the nonsense and doing things right Jack Trout with Steve Rivkin. New York: McGraw Hill, 1999. ix, 205p.: 24cm. Simplicity Industrial management Rivkin, Steve