APA Citation

WIERSEMA. (1996). Customer intimacy: Pick your partners, shape your culture, win together. California: Knowledge Exchange.

Chicago Style Citation

WIERSEMA. Customer Intimacy: Pick Your Partners, Shape Your Culture, Win Together. California: Knowledge Exchange, 1996.

MLA Citation

WIERSEMA. Customer Intimacy: Pick Your Partners, Shape Your Culture, Win Together. California: Knowledge Exchange, 1996.

Warning: These citations may not always be 100% accurate.