Understanding customers
Main Author: | RICE |
---|---|
Format: | Book |
Published: |
Oxford:
Butterworth Heinemann,
1997.
|
Edition: | 2nd ed. |
Series: | The marketing series
|
Subjects: |
Similar Items
-
Customer intimacy : pick your partners, shape your culture, win together
by: WIERSEMA
Published: (1996) -
Customer behavior : a managerial perspective
by: Sheth
Published: (2004) -
Understanding consumer behavior : marketing lessons learned from understanding the consumer experience
by: TOMhGail
Published: (2001) -
Customer behavior : consumer behavior and beyond
by: Sheth
Published: (1999) -
Consumer behavior : a framework
by: MOWEN
Published: (2000)