Understanding customers

Main Author: RICE
Format: Book
Published: Oxford: Butterworth Heinemann, 1997.
Edition:2nd ed.
Series:The marketing series
Subjects:
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082 |a 658.8343 RIC 1997 
090 0 0 |a HF5415.32   |b RIC 1997 
100 1 0 |a RICE  
245 1 0 |a Understanding customers   |c Chris Rice. 
250 0 0 |a 2nd ed. 
260 0 0 |a Oxford:   |b Butterworth Heinemann,   |c 1997. 
300 |a viii, 312p.:   |b 24cm. 
440 0 0 |a The marketing series 
650 0 0 |a Consumer behavior