APA Citation

RICE. (1997). Understanding customers (2nd ed.). Oxford: Butterworth Heinemann.

Chicago Style Citation

RICE. Understanding Customers. 2nd ed. Oxford: Butterworth Heinemann, 1997.

MLA Citation

RICE. Understanding Customers. 2nd ed. Oxford: Butterworth Heinemann, 1997.

Warning: These citations may not always be 100% accurate.