Hollensen. (1998). Global marketing: A market-responsive approach. London: Prentice Hall.
Chicago Style CitationHollensen. Global Marketing: A Market-responsive Approach. London: Prentice Hall, 1998.
MLA CitationHollensen. Global Marketing: A Market-responsive Approach. London: Prentice Hall, 1998.
Warning: These citations may not always be 100% accurate.