APA Citation

Hollensen. (1998). Global marketing: A market-responsive approach. London: Prentice Hall.

Chicago Style Citation

Hollensen. Global Marketing: A Market-responsive Approach. London: Prentice Hall, 1998.

MLA Citation

Hollensen. Global Marketing: A Market-responsive Approach. London: Prentice Hall, 1998.

Warning: These citations may not always be 100% accurate.