Services marketing : a strategic approach
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
New Jersey:
Prentice Hall,
1998.
|
| Subjects: |
| LEADER | 00394pamaa2200133 4500 | ||
|---|---|---|---|
| 001 | 0000016856 | ||
| 005 | 20190806090000.0 | ||
| 020 | 0 | 0 | |a 9780139548925 |
| 090 | 0 | 0 | |a HD9980 |b GON 1998 |
| 100 | 1 | 0 | |a Goncalves |
| 245 | 1 | 0 | |a Services marketing : |b a strategic approach |c Karen P. Goncalves. |
| 260 | 0 | 0 | |a New Jersey: |b Prentice Hall, |c 1998. |
| 300 | |a xiv, 225p.: |b 24cm. | ||
| 650 | 0 | 0 | |a Services industries -- |x Marketing |