APA Citation

Goncalves. (1998). Services marketing: A strategic approach. New Jersey: Prentice Hall.

Chicago Style Citation

Goncalves. Services Marketing: A Strategic Approach. New Jersey: Prentice Hall, 1998.

MLA Citation

Goncalves. Services Marketing: A Strategic Approach. New Jersey: Prentice Hall, 1998.

Warning: These citations may not always be 100% accurate.