Goncalves. (1998). Services marketing: A strategic approach. New Jersey: Prentice Hall.
Chicago Style CitationGoncalves. Services Marketing: A Strategic Approach. New Jersey: Prentice Hall, 1998.
MLA CitationGoncalves. Services Marketing: A Strategic Approach. New Jersey: Prentice Hall, 1998.
Warning: These citations may not always be 100% accurate.