International marketing

Main Author: Cateora
Other Authors: Graham,
Format: Book
Published: Boston: Irwin/McGraw-Hill, 1999.
Edition:10th ed..
Subjects:
Item Description:Includes 2 DVD totles "International marketing - DVD 1 and 2 / Philip R. Cateora and John L. Graham"
Physical Description:xxv, 721p.; 28cm.
ISBN:0256259828