00432pamaa2200157 4500 0000016562 20060424090000.0 0132890674 158.2 KAP 1995 BF637.P4 KAP 1995 KAPLAN Everything you need to know to talk your way to success Burton Kaplan.. New Jersey: Prentice Hall, 1995. xxiv, 285p.; 24 cm. Persuasion Success