Effective marketing : creating and keeping customers
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Published: |
Minneapolis:
West Pub.,
1995.
|
| Subjects: |
| LEADER | 00430pamaa2200145 4500 | ||
|---|---|---|---|
| 001 | 0000016408 | ||
| 005 | 20091222090000.0 | ||
| 020 | 0 | 0 | |a 0314041621 |
| 090 | 0 | 0 | |a HF5415 |b ZIK 1995 |
| 100 | 1 | 0 | |a Zikmund |
| 245 | 1 | 0 | |a Effective marketing : |b creating and keeping customers |c William G. Zikmund and Michael d'Amico. |
| 260 | 0 | 0 | |a Minneapolis: |b West Pub., |c 1995. |
| 300 | |a xxxii, 604p.; |c 28cm. | ||
| 650 | 0 | 0 | |a Marketing |
| 700 | 1 | 1 | |a D'Amico, |h Michael |